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Editorial Specialist
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Position Number: 5094666
Location: El Paso, TX
Position Type: Communications - Public Relations and Advertising

Editorial Specialist

Job ID: 11635
Location: El Paso, TX
Full/Part Time: Full Time
Regular/Temporary: $RegTemp

About UTEP

UTEP is a comprehensive public research university that is increasing access to excellent higher education. We advance discovery of public value and positively impact the health, culture, education, and economy of the community we serve.

The University of Texas at El Paso is America's leading Hispanic-serving university. Located at the westernmost tip of Texas, where three states and two countries converge along the Rio Grande, 84% of our 24,000 students are Hispanic, and more than half are the first in their families to go to college. UTEP offers 172 bachelor's, master's and doctoral degree programs at the only open-access, top-tier research university in America.

Position Information

Hiring Department: Division of Marketing and Communications

Posting End Date: Open until filled. This posting may close once a sufficient number of qualified applications have been received.

Hours: 40 hours per week, standard Monday- Friday 8:00am- 5:00pm, flexibility is required on evenings and weekends

FLSA status: exempt/non-exempt

Earliest Start Date: As soon as possible.

Salary: Commensurate with education and experience.

Required Application Materials:

Resume
Cover Letter
List of three references

The primary accountabilities are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or some of the primary accountabilities listed. Specific tasks or responsibilities will be documented in the incumbents' performance objectives as outlined by the incumbents' immediate supervisor or manager. This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes the employer to obtain criminal history record information. A valid driver's license issued by the State where the applicant resides and insurability as defined in UTS 157 may be required to perform the position's essential functions.

Purpose of Position

The Editorial Specialist - Marketing Writer is responsible for researching, writing, and editing a variety of written communication and deliverables including - but not limited to - promotional, marketing and website materials, web stories, publications, social media copy, talking points, and other varied university needs to recruit, enroll, and retain prospective students. This individual will also focus on developing accurate, engaging, and persuasive content that is appropriate to university goals, selected medium and target audience.

Essential Functions

Develops and writes compelling marketing copy to publicize the University, its programs, activities, faculty, students, staff and alumni, including advertising copy, website text, video scripts, postcards, brochures, talking points, video on-screen text, digital marquees, social media posts, and other written content.

On occasion, may be called to write press releases, news and feature stories, speeches, op-eds and other communication pieces.

Actively seeks out and develops UTEP stories of students, faculty, staff and alumni that can be used to convey one or more of the University's strategic messages through various mediums.

Builds and maintains strategic relationships with the University and community stakeholders.

Understands University strategic messaging and incorporates those messages across all communication channels.

Ensures all content is accurate and meets the standards of editorial style set by the division in the Editorial Style Guide.

Works collaboratively with the creative team in the development of visuals to accompany written content, including photos, videos, graphics and animations.

Incorporates feedback and analysis of marketing campaign results to improve content effectiveness.

Stays abreast of trends and new ideas in marketing communications to keep the University at the leading edge when developing marketing content and strategy.

Provides editing and feedback of written marketing copy produced by the division and by other University units as requested.

Generally, supports all efforts by the Marketing and Communications division, and other duties as assigned.

Other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Required Qualifications:

Education: Bachelor's degree in marketing, communications or related field required

and

Experience: Five years of related experience and training; or equivalent combination of education and experience

Preferred Qualifications:

Three years of experience in higher education marketing and communications or similar preferred.

Two years of experience in professional marketing writing preferred.

Knowledge, Skills & Abilities

Excellent writing skills in multiple marketing genres

Excellent editing skills, along with knowledge of major conventions of style

Ability to organize, manage and prioritize multiple assignments at once

Ability to write on deadline in a fast-paced, high-volume environment

Excellent interpersonal skills for collaboration and consensus building

Ability to identify communication problems and present solutions in proposed deliverables (i.e. ineffective message, wrong message hierarchy, etc.)

Knowledge of best practices marketing and communications strategies

Proficiency with Microsoft Word, or similar modern word processing software

Additional Information

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee must frequently stand and walk. The employee must regularly sit; use hands to feel; reach with hands and arms; and talk or hear. The employee must lift and move up to 15 pounds.

The noise level for this work environment is usually moderate.

In keeping with its access, excellence and impact mission, The University of Texas at El Paso is committed to an open, diverse, and inclusive learning and working environment that honors the talents, respects the differences, and nurtures the growth and development of all. We seek to attract faculty and staff who share our commitment.

The University of Texas at El Paso is an Equal Opportunity / Affirmative Action Employer. The University does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, genetic information, veteran status, or sexual orientation and gender in employment or the provision of services in accordance with state and federal law. Discrimination on the basis of sex includes an employee's or prospective employee's right to be free from sexual harassment under Title IX of the Higher Education Amendments of 1972.

For accommodation information for employees and applicants with disabilities, please contact UTEP's Equal Opportunity Office at eoaa@utep.edu.

To apply, visit https://zahr-prd-candidate-ada.utshare.utsystem.edu/psp/ZAHRPRDADA/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=2&JobOpeningId=11635&PostingSeq=1